In the 1950s, Francesco Avallone, a successful young lawyer in Naples, set out on a unique mission to bring back to life the 'immortal Falerno' sung by the great poets of ancient Rome. The wine, Italy's oldest, is recorded back to the first century A.D., but phylloxera wiped out the production in the late 1800s. In synergy with the University of Naples, his research team found the best surviving vines and patiently grafted cuttings onto new rootstock, obtaining twenty original clones of Falanghina, Aglianico and Piedirosso. The estate's first official vintage was 1976 and the wines are styled by Riccardo Cotarella, the leading consulting oenologist in southern Italy.

Today, Salvatore and Maria Ida Avallone manage 150 hectares of vineyards across three distinct estates; the 'home' vineyards of Parco Nuovo and San Castrese in the province of Caserta, Rocca dei Leoni in the province of Benevento and Altavilla near Avellino.